AUT Health Technology: From Spinout to Sold-Out
Nasal congestion is an everyday struggle for many New Zealanders, and with spring now here, hayfever only makes matters worse. But this year, an AUT spinout is giving our sinuses sighs of relief. Meet Goodair® Nosebuds the small yet mighty device helping Kiwis breathe easier all year round.
Research to Provide Relief
Developed from years of research led by former AUT researcher Dr. David White, Goodair® Nosebuds are small devices worn just inside the nose. By subtly altering airflow, they create a gentle hum that stimulates the nasal passages, helping to clear mucus, reduce congestion, and improve airflow.
Recognising the life-changing potential for people who experience respiratory problems, AUT Ventures appointed CEO Kerri McMaster in 2022 to bring Nosebuds to the public. Fast forward to today: Goodair® Nosebuds launched on their website in early September, and the public response has been nothing short of extraordinary.
The Evolution of Wearables
This momentum was supercharged by a feature on TVNZ’s Seven Sharp, which introduced the devices to a national audience. Within just ten minutes of airing, the Nosebuds generated an impressive $50K in sales. In the segment, early user Matt Lawrence shared that he hasn’t had a blocked nose since starting the recommended routine of two ten-minute sessions a day. He even went as far as to describe them as “headphones for your nose.”
Dr. David White acknowledged that the look and feel of Nosebuds might seem unusual for new users at first. “When headphones were invented, putting something over your ears seemed a bit alien,” he explained. “Now it’s one of the most common things to do. Nosebuds are the same – an evolution of wearables.”
A Milestone for AUT
The company behind Goodair® Nosebuds, My Better Breathing, has become AUT’s most successful hardware spinout to date in terms of sales. AUT Ventures holds an 8.5% share in the company and, through the AUT Innovation Fund, has also invested in My Better Breathing’s latest private capital raise.
Despite selling out within days, Nosebuds remain available for pre-order via the Goodair® website and at select PB Tech stores nationwide, retailing at $220 each. With demand showing no signs of slowing, this is only the beginning – and we look forward to seeing where Goodair® Nosebuds go next.